Janal Cruz, Director
For the past 9 years, Janal has worked at Guayaki Sustainable Rainforest Products and is currently the Operations Manager. Guayaki uses Market Driven Restoration to preserve and restore the rainforest while creating living wage jobs through the sale of yerba mate beverages and mate culture education. As Operations Manager she is responsible for managing the purchasing department and overseeing production scheduling, imports and inventory for the company. She is also part of the team that handles the Green Business, B-Corp, Sustainable Food Trade and Organic certifications.
Prior to joining the team at Guayaki Janal worked for a local financial planner as an assistant planner, with a series 7 license.
Janal was born and raised in Sonoma County by her mother and grandmother. She has fond memories of watching her grandmother work in the community as the first director of Community Action Partnership, previously PEO. She graduated from Sonoma State in 2005 with a BA in American Multi-Cultural Studies and currently lives in Santa Rosa with husband and 4 year-old daughter. Janal enjoys the outdoors and has a passion for connecting with people and community.
Alexandra Fox, Director
Alexandra Fox is the Sustainability Manager at Straus Family Creamery located in Petaluma, CA. She has an MBA in Sustainable Enterprise from Dominican University of California and a B.A. in Environmental Economics and Sustainable Agriculture from UC Santa Cruz. She has consulted and worked for a variety of food related businesses from start-ups to non-profits, working with them on business strategy, operations, and sustainability.
A self-proclaimed food guru, Alexandra is passionate about creating locally resilient food systems that give farmers a larger share of the food dollar and support sustainable farming methods that work with the natural environment. She views business as a tool for positive change and believes we can transform business to transform the world. In her spare time she enjoys being out in nature, hiking, practicing yoga, traveling, visiting farms and farmer’s markets, and eating and cooking great local, organic food!
Ryn Longmaid, Director
Ryn Longmaid is a 2007 Fellow and, as a former board member, she co-founded the Leadership Awards Ceremony. Ryn has over 20 years experience in the Food Service industry, is currently a restaurant business broker and consultant, and faculty member at the Culinary Institute of America-Greystone. She has an MBA in Sustainable Business Management from Presidio GraduateSchool. Ryn lives in Sebastopol with her husband and their two daughters.
Erik Matisek, Director
Erik received his degree in Environmental Economics from UC Santa Cruz but has spent most of his life growing up in Sonoma County. He is a recent graduate of the Leadership Institute Class of 2014. Erik is passionate about Sonoma County, outdoor adventure and our local economy.
Annie Power, Director
As a 2015 graduate of the Leadership Institute and a recipient of an MBA in Sustainable Enterprise in August 2015, Annie is well-versed in current sustainability issues and strategies. She has an insatiable thirst for learning that exhibits itself as curiosity when situations call for inquiry and problem solving. She brings with her significant experience in training, leadership development and experiential learning gained in a variety of capacities. Advocating for social justice has driven both her career and activism for more than 25 years and she is excited to bring her passion and enthusiasm to the Leadership Institute.
Peter Rumble, Director
CEO, California Clean Power
Peter Rumble is the Chief Executive of California Clean Power, the only full service alternative energy provider in the State. California Clean Power empowers local communities with the opportunity to provide residents and businesses with lower rates, stimulate local investment and economic development, and to take greater control over the use of renewable energy. Prior to founding California Clean Power, Mr. Rumble served as the Deputy County Administrator overseeing Community and Government Affairs for Sonoma County, where he managed existing and emerging strategic initiatives, community engagement efforts, intergovernmental affairs and legislative advocacy, and overseeing media relations. Mr. Rumble also served as the Director of the Health Policy for Sonoma County, where he led efforts aimed at eliminating disparities and improving community health in Sonoma County to help make the County the healthiest in California by 2020. This work included the County’s Community Transformation efforts, the Portrait of Sonoma, Health Action, Cradle to Career, Safe Routes to School, and developing the Health Department’s Strategic Plan.
His career prior to joining Sonoma County includes consulting for the public sector, and conducting fiscal, policy and program analysis for governments, such as the San Francisco Board of Supervisors, Illinois Governor's Office, and for the United States Congress. Peter has a Bachelor’s degree in US History from Pacific Lutheran University, and a Master’s degree in Public Administration from San Francisco State University, graduating with honors. Peter serves on the advisory boards for the California Institute for Local Government and the Social Science Research Council’s Portrait of California. Peter is a Fellow and Board Vice-Chair with the Leadership Institute for Ecology and the Economy, and a graduate of the Local Leaders Academy of Sonoma County and of the AFL-CIO Organizing Institute.
Paul Schiefer, Director
Paul is the Director of International and Restaurant Operations for Amy's Kitchen. He is responsible for managing Amy's Kitchen global operations, including new business ventures in the UK, France, Germany, and India. Paul also oversees the Amy's Drive Thru – the first organic drive thru restaurant in the country. Paul is passionate about using business to meet both economic and values-based goals – with a strong focus on promoting sustainable agriculture as the best path forward for our global food system.
Paul is a Fellow of the Leadership Institute and has used the knowledge from this program to drive changes both within Amy's and in the food industry. He is a member of the USDA Advisory Committee on Foreign Trade, reporting to Secretary Tom Vilsak, as well as, a regular contributor to the Organic Trade Association's lobbying efforts and policies. Paul is also a member of the Amy's Sustainability Leadership Committee and Government Affairs Team.
In his spare time, Paul loves to cook food using garden-grown ingredients, hike in the local mountains, and spend time with his friends and family.
Socorro Shiels, Director
Socorro Shiels recently served as the Superintendent of the Santa Rosa City School District. She led the district serving over 16,000 students across 22 comprehensive schools. Work at SRCS included an empowering district culture shift to restorative justice for the entire school community, as well as, creating a strategic plan that included all community stakeholders with a commitment to college and career readiness for each student. Additionally, she led the district as a strong partner in the collective impact movement and mindset across Sonoma County to ensure community health, economic stability and educational attainment at all organizational levels.
She currently serves on the Instructional Quality Commission for the California Department of Education. She serves Sonoma County as a First Five Commissioner and a member of Health Action.
Terry Taylor, Chair
Terry D. Taylor is an independent consultant who has worked successfully with organizations from small non-profits to international Fortune 500 entities and governments in all areas of the globe. Terry received a MA in Educational Psychology from Stanford University and has worked with several organizations before forming his own consulting business in 1980. He specializes in strategic planning, training, and consulting in the arenas of negotiations, conflict resolution, high performance teamwork, and strategic change facilitation.
Herb Williams, Director
Herb Williams, founder of Delphi, has 50 years of experience as a political consultant. It was through his former survey firm (US Surveys) that he became acquainted with Santa Rosa, when he conducted the very first survey regarding the widening of Highway 101 in 1991. Herb moved to Santa Rosa in 1992 with his son, Jesse. Since then, he has focused on Northern California issues and candidates.
In Sonoma & Marin Counties alone, he has run 83 successful campaigns for 32 City Council Members, the Sheriffs of Sonoma and Mendocino Counties, District Attorney of Sonoma County, Marin County Supervisor, School Board members and two Sonoma County Supervisors. He defeated a recall campaign in Rohnert Park, passed Measure A which banned fireworks in Santa Rosa, and passed Measure O, a quarter cent sales tax for public safety. Additionally, he has passed tax measures for four fire protection districts in Sonoma County and one in Marin County and recalled two seated fire district board members by 82% of the vote.
He is a Board member, Wells Fargo Center for the Arts; Board member Sonoma County Family Justice Center; Board Member, Center for Climate Protection, Vice President for District Operations and immediate Past President, Redwood Empire Council, BSA; Immediate Past President, Children's Museum of Sonoma County; Past Board member, National Board of the Alzheimer's Association and former President of the Northern California-Northern Nevada Chapter of the Alzheimer Association; and past Board Member, Santa Rosa Chamber of Commerce. He was heavily involved in the efforts to create Sonoma Clean Power.
Achievements: Eagle Scout, Special Forces (E5), Master’s Degree (Heidelberg University, Germany), National Outstanding Eagle Scout Award (2014), Spirit of Sonoma Award.